Our nut butters are more than just about taste... they're about a passion for health, quality, and local craftsmanship.
Each jar is the result of artisanal work, made in Quebec with carefully selected organic ingredients.
Behind every recipe is the desire to offer a pure, nutritious, and delicious product that supports both your well-being and the values of local and responsible purchasing.
In 2026, faced with a growing demand from merchants who wanted to integrate our wonderful products into their shelves and join our growing customer base, we chose to modernize our identity to better represent who we have become: a rapidly growing Quebec brand, ready to travel further without ever losing what made it successful.
Same recipes. Same organic ingredients selected with the same rigor. Same artisanal know-how. The same owner, Philippe, at the helm. Only the image changes to continue growing with you and with all the new merchants who now trust us.
The idea emerged in the middle of the night, in a dream of Élisabeth Voyer, a naturopath convinced that there was a lack of high-quality, locally made nut butters. She spoke about it with Louise Gingras, who in turn got on board after noticing that all the nut butters sold in stores came from elsewhere: Toronto, Vancouver, California.
The company obtained its first official labels on October 1, 2015. Sales began in public markets, then the products appeared in stores: first in the Laurentians, then in Montreal, Outaouais, Ottawa, and Quebec City.
After several years of growing the company, Élisabeth and Louise retired and passed the torch to Philippe Rhinan, who continues the tradition and artisanal know-how that have built Cru Nature's reputation today.
Since then, Philippe personally ensures that each jar meets the same quality standards established from the beginning. Proud to take over this project born from a simple conviction: to offer Quebecers true raw nut butters, made locally, he continues to grow it with the same rigor, while keeping the company resolutely artisanal and local.
From the outset, the rules are clear: 100% organic ingredients
✓ No sourcing from China, the United States, or Ukraine
✓ No ingredients from countries that practice irradiation or pasteurization
✓ Today, Cru Nature is certified organic by Québec Vrai, ensuring traceability and quality control.
Each batch is carefully produced using a unique three-day process:
